News

Destination Cape Breton Launches New Campaign

On Tuesday, June 6, Destination Cape Breton launched its Our Island is Open campaign in the Maritimes, Ontario, Quebec, and Alberta. The campaign is targeted toward visitors with a message that Cape Breton Island is open and ready to welcome visitors to feel our Island’s rhythm.

In the Maritimes, the campaign includes both digital and TV advertising, while the other markets have a robust digital campaign (Google, Facebook, and Instagram). The TV/video ads include spectacular new footage and new music composed by Mary Frances Leahy.