Island Vacation Campaign
On Monday, June 28, Destination Cape Breton launched “An Island Vacation is Closer Than You Think” Campaign to Cape Breton Island residents. The campaign is designed to encourage locals to plan their summer vacation here at home. New music that fuses a tropical island feel with Cape Breton Island was composed by Jamie Foulds and Colin Grant for the commercial.
Over the course of the summer, we’ll be building on our inventory of Hidden Gems content around the Island and will be using this to educate locals and returning visitors about lesser-known experiences and places.
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