About Us

Destination Cape Breton is the official Destination Marketing and Management Organization for Cape Breton Island.

Mandate

An incorporated non-profit society, DCB’s mandate is to grow Cape Breton’s tourism industry through effective destination marketing and strategic destination development.

Vision

Destination Cape Breton’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

Values

A set of core values guides our organization:

Care for Community
Growth of the tourism industry must be carefully managed to ensure it enhances the quality of life for residents.

Authenticity
Cultures and traditions must be protected to retain their authenticity.

Diversity, Inclusion, and Respect
People of all backgrounds will be welcomed and respected within the industry and the visitor experience.

Creativity
Voice will be given to innovation, expression, and imagination.

Growth, Capacity and Leadership
Meaningful personal development and growth will be encouraged for those working in Cape Breton’s tourism industry.

Sustainability
Practices will be developed to ensure environmental, cultural, social, and economic sustainability.

Governance

Destination Cape Breton is governed by a volunteer Board of Directors. The Board of Directors is comprised of 15 members, including:

• One representative from each of the Island’s five municipalities
• One representative of each of the Island’s three main cultures (Mi’kmaq, Acadian and Gaelic)
• Six members at large that represent industry and key stakeholders
• One non-voting observer representing the Atlantic Canada Opportunities Agency

Board meetings are held bi-monthly and meeting locations rotate among the municipalities on the Island.