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Take Your Time Toolkit

Everything you need to bring Cape Breton Island’s campaign to life in your own messaging.

Visitors don’t regret coming to Cape Breton Island — they regret not staying longer. Take Your Time invites travellers to slow down, stay flexible and experience the Island unhurried, and every operator has a role to play. This is your one-stop hub for the campaign: ready-to-use copy for your emails, website and social, frontline conversation scripts and a full set of branded creative assets built to drop straight into the content you’re already sharing.

Use what works for your business, make it sound like you and help turn a one-night stop into a stay people settle into. Questions or need a hand getting started? Reach out to the Destination Cape Breton Marketing Team at .

Look for these GIFs to add to your social media posts!

How to find and use our branded GIFs

Our official GIF and sticker channel, Visit Cape Breton Island, is live on GIPHY at giphy.com/CBIsland. To add our GIFs to your posts:

On Instagram or Facebook Stories: open the sticker tool, tap the GIF icon, and search “Cape Breton Island” or “CBIsland.” Our official stickers should appear first since they’re tagged to the channel.

In iMessage or Twitter/X: search “Cape Breton Island” in the GIF picker (both platforms pull from GIPHY’s library).

Direct from GIPHY: visit giphy.com/CBIsland to browse and download the full set.

A note for people posting: search “Cape Breton Island” rather than just “Cape Breton” to make sure our official branded content surfaces first over generic results.