Digital Promotion Opportunity on 

Destination Cape Breton invites you to participate in our new digital marketing initiative – Enhanced Featured Listings. The initiative will provide an enhanced online presence for businesses to showcase their package, experience and/or event to a wider audience via and our social media channels.  

As pictured above, a slider deck of displayed listings will be top-of-page and randomized across a selection of landing pages on – homepage, things to do, places to go, accommodations, trip ideas and events. Each displayed listing will include a photo, title and a brief description related to the experience, package and/or event and the option to click through for more information. A user can click through to more information which will be hosted on a new listing that will highlight a photo, title, description and all operator’s contact information (website, social, phone number, etc.). 

In addition to the top-of-page slider deck, your main business listing will also be sorted as a featured listing, which gives priority over our alphabetical sorting in respective category and sub-categories. 

Each business participating will also receive a featured post on our social media channels. 

In 2022, our website sessions hit a new record, eclipsing 1.43 million, a 32% increase over 2021. Our social media reach extends upwards of 160,000 followers.

The fee to participate is an introductory investment of $300 plus HST and the deadline to register is Friday, April 22, 2023.

Sustainability in 2023

As mentioned in our 2023-24 Strategy, one of our goals is “To make substantial strides in becoming a sustainable and inclusive destination.” As the world becomes more aware of the impact of tourism on the environment, there has been an increasing push towards more sustainable tourism practices. As a result, we have made the decision to move away from mass print material distribution. We are taking components of our beloved Experience Guide and moving it into Enhanced Featured Listings.

If you have any questions, please contact Stacey St. John at (902) 371-2853 or or .