Destination Cape Breton was designated the official destination marketing organization for Cape Breton Island by the five municipalities on the Island in 2011-12. This corresponded with the establishment of the Cape Breton Island Marketing Levy, which provided the majority of the resources to fund the promotion of the Island as a tourism destination.
In January 2024, the Cape Breton Island Marketing Levy increased from 2% to 3%. The levy is now charged on all fixed-roof accommodations and includes short-term rentals like Airbnb, VRBO, etc. that are registered under the Tourist Accommodations Registration Act. Please note that failing to register can result in significant penalties.
This change was initiated by new province-wide legislation for levies allowing municipalities to generate revenue to attract tourists to their communities.
For more information:
Cape Breton Island Marketing Levy Set at 3%
Marketing Levy Changes on Track for January 2024
Information Session March 19, 2024
Information Session April 10, 2024
All guests who stay in fixed-roof accommodations must pay the levy, unless they fit into one of the exempted categories. The Marketing Levy is subject to HST.
Exemptions to paying the Marketing Levy include:
As of January 2024, the Marketing Levy rate to be charged by accommodation providers is 3% of the purchase price of the accommodation. Please note: the Marketing Levy is NOT exempt from HST, so the Levy must be applied before the tax. The levy is charged on all fixed-roof accommodations and includes short-term rentals like Airbnb, VRBO, etc. that are registered under the Tourist Accommodations Registration Act.
The Marketing Levy applies to ALL fixed-roof, tourism accommodations within the boundaries of the five municipalities on Cape Breton Island, as required to be registered under the Nova Scotia Tourism Accommodation Registration Act. By law, tourist accommodations must register to operate in Nova Scotia if they provide short-term accommodations for 28 days in a row or less. Examples of tourist accommodations that need to be registered include:
For more information, go to: https://tourismns.ca/accommodation-registry-information.
A 3% Marketing Levy must be collected on the purchase price of all accommodations.
It’s important that you make clear on any receipt or bill provided to a guest:
The Marketing Levy should not be charged on exempt purchases, such as meals. If you offer packaged accommodations with meals and other specialized services included, then you must remit the levy on the purchase price of accommodations offered without these specialized inclusions. Please note that the Marketing Levy must be collected regardless of the payment method for accommodations. That is, if the guest pays in cash, installments or otherwise, the levy is still applicable.
Here is a document about the setup in Airbnb.
Yes. Cleaning fees are part of the purchase price and, as such, are subject to the levy.
A new Marketing Levy reporting and remitting platform, Check-In Analytics, was recently introduced. This new online platform will simplify the process for accommodation providers and allow for online reporting of levies fees.
All registered accommodation operators on Cape Breton Island should have received an email with login instructions to Check-In Analytics. If you have not received an email, please visit https://www.checkinanalytics.com/ to register.
A database of accommodations required to remit is held by each municipality on Cape Breton Island. A failure to remit on time may result in interest accumulated on overdue remittances. The interest charged to overdue remittances is 4% above the prime rate. Additionally, a failure to remit may also result in a municipal conviction. A first conviction includes a fine that falls between $500 – $1000 and a second subsequent conviction includes a fine that falls between $1500 and $5000.
You are required to maintain records of accounts and documents that can show sales of accommodation (exempt and non-exempt), levy collected and remittance. These records must be kept for 6 years and each municipality has the right to inspect or audit these records with written notice.
Yes. As of 1 April 2023, changes to tourist accommodations registration regulations came into effect. Under the changes, most tourist accommodations need to register with the Tourist Accommodations Registry, including tourist accommodations in a primary residence or attached to a primary residence.
Most tourist accommodations need to register with the Tourist Accommodations Registry to operate in Nova Scotia. This includes tourist accommodations in a primary residence or attached to a primary residence.
Your registration is valid from 1 April of the current year to 31 March of the next year.
You don’t have to register your tourist accommodation if you provide:
For information and to register, visit the Province of Nova Scotia’s page Register your tourist accommodation.
CheckIn Analytics has been retained by Destination Cape Breton and our municipal partners to provide a more simplified levy reporting process for accommodations (moving from pen and paper to digital). CheckIn Analytics is here to assist you if you need technical help with the platform such as logging into your account or if you have technical issues remitting reports. For technical assistance, you can reach them by email at .
To register with Inverness County, please complete the following form: https://invernesscounty.ca/marketing-levy-registration-form/
You will be assigned a unique registration number, which will be your identification for all your dealings with the municipality about the marketing levy.
Inverness County accepts the following methods of payment:
Online Banking
Pay your property tax bill through online Banking by sending an e-transfer to: .
In Person
Residents can make payments at the Municipal Office, which is located at 375 Main Street, Port Hood. Payments can be made by cash, cheque, money order, bank draft or debit.
Payment by Mail
375 Main Street
PO Box 179
Port Hood, Nova Scotia B0E 2W0
For any questions about the marketing levy in Inverness County, email:
The following are exemptions to the Marketing Levy:
Richmond County accepts the following methods of payment:
In Person
Residents can make payments at the Municipal Office, which is located at 2357 Hwy 206, Arichat, NS B0E 1A0. Payments can be made by cash, cheque or debit.
Cheque Payment by Mail
2357 Hwy 206
Arichat, NS
B0E 1A0
Please submit your report via CheckIn Analytics.
To remit the levy in CBRM, you can go to a CBRM Customer Service Centre and pay via cheque, cash, or debit. Alternatively, you can send an Electronic Funds Transfer identifying your accommodation.
Payments can be made in-person, online or through mail. Please make sure you include your name and accommodation name with the payment.
Payment can be made at the Municipal Office at 606 Reeves St, Port Hawkesbury. Payment can be made by cash, cheque, money order, bank draft or debit.
Please email to set up an account number to pay online.
Town of Port Hawkesbury
606 Reeves Street
Port Hawkesbury NS
B9A 2R7
Payments can be mailed or made in-person at the Victoria County Municipal Building at 495 Chebucto Street, in Baddeck, Nova Scotia.
Mailing Address
P.O. Box 370, 495 Chebucto Street, Baddeck, NS B0E 1B0
Yes. The 3% is subject to HST. However, the HST is not paid to your municipality. Please remit your HST as per usual to Revenue Canada.
For example, if your accommodation costs $200 per night, plus a three percent marketing levy ($6), plus 15 percent HST ($30.90), the total cost to the consumer would be $236.90 per night. You would remit $6 to your municipality and $30.90 to Revenue Canada.