Destination Cape Breton has been designated the official destination marketing and management organization for Cape Breton Island for the five municipalities on the Island. The Cape Breton Island Marketing Levy provides essential funding for delivering evidence-based marketing initiatives that drive visitation and extend stays.
As of January 1, 2024, a 3% marketing levy applies to every eligible night booked at all fixed-roof accommodation on Cape Breton Island. This includes hotels, motels, inns, bed and breakfasts, cottages and short-term rentals booked through platforms like Airbnb and Vrbo.
If you operate one of these accommodations, you collect the marketing levy from your guests and remit it to your municipality every month. Here’s how it works, and where the money goes:
Did you know? The marketing levy has an estimated return on investment of $27 in direct visitor spending for every dollar collected.
Platform companies like Airbnb and Vrbo are not yet collecting and remitting the marketing levy on your behalf. Currently, you’re responsible for collecting and remitting the Levy yourself.
A quick “Nil” report keeps your account in good standing.
Use the reporting link for your municipality:
Reports and remittances are due by the 15th of the following month for every municipality.
Add the 3% Levy to your rate for every eligible stay of 30 days or less before you calculate HST.
If you haven’t already, you must register under the Short-term Rentals Registration Act.
We can:
Your municipality is responsible for the bylaw.
A few stays don’t require the levy:
It depends on your municipality — see the reporting table above for your platform and login. File every month, even if you had no stays; a “Nil” report keeps your account in good standing.
Yes. The levy is added before HST, not after. The HST portion is remitted to the Canada Revenue Agency as usual and isn’t part of what you remit to your municipality.
Add the 3% Levy to the purchase price of every eligible stay. On every receipt, show:
Cleaning fees are part of the purchase price, so they’re subject to the Levy too. The Levy applies no matter how the guest pays — cash, card or instalments. It’s not charged on exempt items, like meals included in a package.
It applies to all fixed-roof tourism accommodations on Cape Breton Island that are required to register under the Short-term Rentals Registration Act. This includes apartments, condos, houses, cottages, cabins, hotels, motels, inns, resorts, bed and breakfasts, hostels, secondary suites (like a basement apartment) and unusual lodgings like yurts and domes.
By law, tourist accommodations must register with the Province if they offer stays of 28 days or less. This 28-day registration rule is separate from the 30-day Levy exemption above — a stay of 29 or 30 days still needs to be registered, even though it’s exempt from the Levy itself.
Yes. The Province of Nova Scotia has updated its regulations for fixed-roof accommodations. Check the Province’s website for the latest requirements, including the Marketing Levy.
Each municipality keeps a record of accommodations that are required to remit. Interest builds at 4% above the prime rate on late remittances. Municipalities can also issue a conviction: a first conviction carries a fine of $500 to $1,000, and a second conviction carries a fine of $1,500 to $5,000.
You must keep records of your accommodation sales (exempt and non-exempt), the levy you collected and what you remitted for six years. Municipalities can inspect these records with written notice.
In Airbnb, go to Hosting → Listings, choose your listing, then open Taxes from the “More” menu. Add a local tax, choose “percentage by booking,” and enter your HST number and your Nova Scotia registration number. Set your long-term stay exemption at 30 days, then save. Airbnb’s own step-by-step guide has more detail if you need it.
Short-term accommodations (including tourist accommodations) need to register with the Short-term Rentals Registry to operate in Nova Scotia. Registration runs from April 1 to March 31 each year and must be renewed annually.
The Cape Breton Island Marketing Levy provides essential funding for delivering evidence-based marketing initiatives that drive visitation and extend stays.
You don’t pay the levy if:
All guests staying at a fixed-roof accommodation on Cape Breton Island pay the 3% levy, unless their stay is exempt. The levy is subject to HST.
Reach out to Mary Theresa Jessome, Industry Engagement & Education Manager at Destination Cape Breton, at .