Destination Cape Breton Launches Digital Marketing Campaign to Mark Record Snowfall

Destination Cape Breton has launched a new digital marketing campaign, spotlighting recent record-breaking snowfall. This campaign aims to bring incremental visitation during the second half of the winter season and support tourism businesses that operate in winter.

In recent years, Cape Breton Island‘s tourism industry has faced its share of challenges, from major weather events to the global COVID-19 pandemic. Despite these obstacles, Cape Bretoners have shown incredible resilience, coming together to weather the storms and support each other. This campaign is a means of capitalizing on the silver lining that has presented itself after a challenging record snowfall – amazing conditions for snow-based activities.

The digital marketing campaign will be promoted across various online platforms, including social media, digital ads, new content and the website. Visitors will be encouraged to explore Cape Breton Island’s winter wonderland at its best, from outdoor adventures like skiing and snowshoeing to cozying up by the fire in charming accommodations and local food.